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Blog Sense Guide
Adsense Placement On Your Blog
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When deciding whether to incorporate Adsense into your blog
there are several factors to consider. Many feel that it diminishes their brand,
whilst others see it as a useful tool for visitors which creates revenues and
makes their content profitable.
The choice can largely come down to the commercial goals and the purpose of your
blog. Many businesses who sell products decide to place Adsense adverts within
their blog. This would appear to be a strange choice, opening up opportunities
for rivals to promote their service or product to your potential customer base.
Many publishers claim that they are only doing this to allow companies who
provide ancillary services to advertise. These claims have some merit, as those
who for example sell pillows could provide those who sell bedding with an
opportunity to advertise.
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Although this would make sense,
there are still those online retailers who allow rivals to
penetrate their audience. Many claim that there are still
benefits in allowing your direct competitors to advertise
within your blog. One of these is that ultimately if
visitors wish to see your competitors they would be able to
see them through a Google search regardless. This may be
true however the thought of an established brand like
coco-cola having a Pepsi advert in their blog is not even a
possibility.
Another factor which is considered in this situation is that
publishers do not feel that Adsense is effective in making
conversions. They feel that visitors who would click on
adverts are not highly qualified customers, as they would
quickly navigate to the materials or products that interest
them if they were.
Despite Adsense being a questionable choice for online
retailers, it is surely a good supplementary service for
other varieties of online publishers. For example, a blog
which provides a free service like dictionary.com gets high
levels of traffic, and is able to make their service
profitable through adsense. This has been the case for
Bloggers who originally provided content free of charge,
being unable to reach the scale that is necessary to
contract with advertisers directly.
This could also apply to other previously free services,
including wider forms of information broadcast, and news for
example. In 2006 a man who later published a selection of
Videos claims to make $19,000 a month through adsense,
claiming that he was also contacted through Google to help
him increase the CTR (Click Through Rate) that he achieved.
The thought of success like this has been a major factor in
stimulating online publishers to opt for Adsense.
Many publishers also claim that adsense makes their blog
look more professional. Those who are able to contract with
advertisers are generally seen to provide a service with
large appeal, and therefore those unfamiliar with the
program may feel that the Adsense advertiser is in this
position.
Adsense however, is also aligned with those publishers who
use the service purely to provide links to adverts. Everyone
has done a Google search, clicked on an Adwords advert and
came into a blog which reads top ten resources on… This is a
major problem, as is generally something that surfers find
frustrating. If people see that it says adverts by Google,
and they then see adverts by Google on another site, they
may align that site with consumer unfriendly practices. This
is therefore an issue which Google has to address, to
maintain Adsense as a reputable service.
Regardless of the disadvantages and the blogs for which the
service may be inappropriate it is still a useful tool for
blog visitors. Those who visit a blog, and click on a link
provide revenues for the publisher, whilst those who provide
free services are able to generate revenue.
The only fear that Google has, is that rival PPC programs
offer better deals to publishers and they decide to go
elsewhere, therefore taking advertisers with them. However,
ultimately it is best for advertisers and publishers if they
largely remain in same PPC circuit.
To find out more ways to make money with your blog
click here to see our full
report!
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